Strategy & Mission We make it fly

A leading presence in aerospace and defence markets, Airbus constantly strives for improvement by driving technological innovation, forging new partnerships and strengthening its localised presence around the globe.

Reinforcing our aerospace leadership

Airbus is already a leader in each domain in which it operates: it has achieved parity with Boeing in the commercial aircraft segment, is the No. 1 helicopter company in the world, the European leader in space business and second in Europe in the defence sector. Moreover, since the company's foundation in 2000, it has increased its revenues by 145% and its annual order intake by 346%.

Accelerating the pace of innovation

In order to maintain its leading position and accelerate the pace of innovation, Airbus is committed to breaking down barriers and forging cross-industry cooperation. It is expanding its global network of technology incubators, academic partnerships and accelerators to speed up time-to-market and capitalise on innovative and transformational technologies and business models.

The company recognises the need to be bold and its Airbus Ventures corporate venture capital fund – led by François Auque and Thomas d’Halluin – and the A³ innovation outpost – led by Rodin Lyasoff – in Silicon Valley represent a strategic location from which to engage with innovative players worldwide.

More information on Airbus and innovation

OneWeb: transforming space, connecting the world

The space sector is symptomatic of the changing face of the aeronautical industry, with a growing number of non-traditional players transforming the landscape. Airbus is at the forefront of this transformation, as highlighted by its leading role in the OneWeb project, which aims to deliver affordable internet access across the globe. Drawing on its large-volume aircraft manufacturing expertise, the company will design and build more than 900 satellites for the OneWeb constellation. 

Internet everywhere: OneWeb will enable affordable broadband for rural and underdeveloped locations.

Harness our innovative power

Airbus is exploiting the potential of new product platforms for incremental innovation, such as with its A320 Family New Engine Option. At the same time, it will maintain investment in more disruptive technologies – often working with research partners – to develop the breakthroughs that will help form new products. The company invested €3.5 billion in research and development in 2015.

A320neo and H160: combining incremental and disruptive innovation.

Disruptive innovation: E-Fan and electric propulsion

E-Fan's first public flight took place in April 2014 during Airbus’ E-Aircraft Day in Bordeaux, France.

The electric E-Fan training aircraft is a highly innovative experimental demonstrator based on an all-composite construction. Airbus intends to mature the aircraft for pilot training in four to five years, while also using it as a platform for understanding the potential of electric propulsion.

The E-Fan is a key element in Airbus’ electric aircraft roadmap. This strategy outlines a step-by-step approach for Airbus’ short-, medium- and long-term development of electric planes.

As part of the company's e-roadmap, Airbus and its partners will produce E-Fan 2.0 two-seat pilot trainers

Technology and Innovation

Our cutting-edge technologies and scientific excellence contribute to delivering solutions for society's challenges, such as environmental protection, mobility and safety.

Adapt to a more global world

Airbus has more than 138,600 employees worldwide.

Airbus’ market access needs to evolve with the world economy. Proud of its European heritage, the company is adapting to a more global world for the design, development and manufacturing of its products and services, as well as attracting and retaining talents.

Although European ‘by birth’, Airbus is the most culturally diverse aerospace and defence company in the world. Our global footprint is reflected in the diversity of our staff and skills, with employees outside Europe more than doubling in the last five years. The trend for internationalisation is set to continue: Airbus estimates that 84% of its future revenues will come from outside the European Union.

Around 135 nationalities are represented by Airbus people.

Growing industrial footprint

Assembly of the H225M Caracal takes place in France and Brazil

Key to the company's growing international presence is the expansion of its production facilities across the globe. On 14 September, 2015, Airbus inaugurated its first commercial aircraft production site in the US, an A320 Family final assembly line in Mobile, Alabama. Deliveries from the site began in 2016.

Under its ‘one roof’ policy, the company is strengthening its presence in a number of key markets, bringing together local operations under a single company to unite expertise. For example in India, in conjunction with the local government’s ‘Make in India’ campaign, Airbus is now helping drive progress in the local aerospace and defence sectors and enhance its role in the global supply chain.

Airbus has a growing presence in the Middle East (such as Abu Dhabi, shown here) and North African region, with more than 40 airlines flying Airbus aircraft.

Around the world

Airbus operates in more than 170 locations worldwide. We have invested a significant amount of capital in Europe, the US and in emerging countries.

Discover our global presence

Adding services on and around our platforms

Airbus' services: from replacement of spare parts to full mission support.

Airbus is improving the performance of its platforms by adding services to our existing portfolio of products. The company has doubled its revenues in the service segment between 2008 and 2014 to reach around 15% of its total business.

The service potential of Airbus' own platforms is visible in the broad range of geo-information services provided by the growing SPOT satellites constellation, or by programmes such as the RAF’s Future Strategic Tanker Aircraft.

Tapping into Big Data for the benefit of customers

Data can enhance the entire range of Airbus' activities, from capturing customer requirements, designing and manufacturing the right solutions, to supporting products in operations until their dismantling.

The amount of data generated by the company's products is growing exponentially, and Airbus is transforming this information into benefits for its customers. For this reason the company continues to significantly invest in data processing tools, sensors to capture vital information and people with the right skills to analyse large amounts of data.

Data production has multiplied by 40 in the last 30 years.

What we do

Airbus offers a wide portfolio of cutting-edge products and services to help drive and expand our customers’ businesses.

How we operate

Strengthen our value chain

Airbus actively manages its value chain and ensures it can differentiate its products in the long run, de-risk current and future programmes, especially during ramp-up, and generate services revenues.

The company's suppliers provide a large proportion of the value in its products, necessitating a robust supply-chain governance framework, backed by processes and tools that foster partnership, risk mitigation and supplier performance development.

More and more, value will shift to the digital world, which will allow for holistic design, optimisation and testing.

New approach to production

By harnessing the potential of digital technologies and 3D printing, Airbus is changing the way it works. Virtual design processes are already allowing for more rapid product optimisation and production, while 3D printing will give unprecedented creative freedom as well as speeding up production. In the aftersales market, spare parts may soon be printed and available before an aircraft even lands.

Technology isn’t the only way to evolve how we work: Airbus Safran Launchers joint venture will boost competitiveness and ensure the profitability of the European space launcher business.